I build partner-led revenue and scalable creator ecosystems for media and tech companies. Over 15+ years I’ve led deals, GTM programs and creator monetization that together drove $100M+ in program revenue and media.

 

At Libsyn I negotiated multi-year creator and agency deals that unlocked $10M+ of new revenue, and scaled a creator affiliate program 13x.

 

At iHeart and Food Network, I created integrated sponsor programs that generated $20M in collective sponsorship revenue from Fortune 500 brands.

 

And at ESPN I delivered $10M in earned media by creating content-driven brand partnerships that drove revenue and audience. 

​

My strengths are: building repeatable GTM playbooks, negotiating high-value sponsorships, and bridging creative teams with product and sales to turn brand goals into measurable outcomes. I lead cross-functional teams (program managers, sales, analytics) and manage end-to-end campaign economics, from brief to attribution and renewal.