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My

Portfolio

I love turning ideas into visual experiences — feel free to explore and see how I bring concepts to life.

Rachael v Guy - Cloudy with a chance of meatballs.jpg

Cloudy With a Chance of Meatballs


Movie integration drove in-show cooking challenges and awareness for theatrical premiere. 
  • Drove awareness and fan engagement leading up to theatrical premiere.
  • Integrated actual movie content and talent as basis for in-show cooking challenge.
Guys Ultimate Family Cruise (thumbnail).jpg

Guy's Ultimate Cruise

 

Conceptualized custom 60-min, Food Network special, Guy's Family Cruise, to promote the launch of Carnival's newest ship.

  • Enhanced Carnival's relationship with Guy as brand ambassador.

  • Promoted new ports-of-call and on-ship activities.

C-suite directive to analyze integrated SaaS monetization tools.

  • Financial modeling and ROI framework for AI tools and 3rd-party app opportunities.

  • Basis for recommendation on investment allocation and prioritization.

AI/App Store Strategic Analysis

Served as operational and promotional guideline for 100+ ESPN/Disney podcasts.

  • Provided consistent framework for all production and marketing teams.

  • Set standard practices to drive podcast discovery and downloads.

ESPN Podcast Best Practices

 

Conceptualized and pitched original idea to create single, centralized digital asset management platform.

  • Align internal communications and programming priorities to reinforce   cross-platform consumer messaging.

  • Placed in Top 8 of 90+ pitches

ESPN Invention Comptetion

Food Network - FedEx
Food Network - FedEx
Conceptualized, pitched and executed idea that integrated FedEx printing and delivery services into Food Network series, Restaurant Impossible.
Food Network + Sysco
Food Network + Sysco
Conceptualized, pitched and executed idea that integrated Sysco food delivery and management capabilities into Food Network series, Restaurant Impossible.
Food Network + Lexus
Food Network + Lexus
Conceptualized, pitched and executed idea that integrated Lexus SUV features into Food Network series, Restaurant Impossible.
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