Certifications

Those who earn the Google Digital Marketing & E-commerce Certificate have completed seven-courses that include hands-on, practice-based assessments and are designed to prepare them for entry-level roles in Digital Marketing and E-commerce. They are competent in foundational skills, including launching and running digital marketing campaigns across search, display, content, and email marketing. They are also competent in marketing analytics and setting up and managing an online e-commerce store.

Those who earn the Google Data Analytics Certificate have completed eight courses, developed by Google, that include hands-on, practice-based assessments and are designed to prepare them for introductory-level roles in Data Analytics. They are competent in tools and platforms including spreadsheets, SQL, Tableau, and R. They know how to prepare, process, analyze, and share data for thoughtful action.

Those who earn the Google Business Intelligence Certificate have completed three courses that include hands-on, practice-based assessments and are designed to prepare them for entry-level roles in business intelligence. They are competent in creating processes that transform data into actionable insights to inform business decisions, developing data visualizations, and building dashboards that employ design best practices to meet stakeholder needs.

Those who earn the Google AI Essentials certificate have finished five modules that are designed to prepare them to integrate AI into their work. They have a foundational understanding of AI principles and practical experience applying generative AI tools to workplace tasks. They have developed the skills to write clear and effective prompts, determine if an AI tool is right for a given task, and use AI responsibly. They have applied their knowledge through hands-on activities and assessments.